Official FIFA Store vs Wave Ki
Official FIFA Store (store.fifa.com) and Wave Ki (waveki.com) are stores in related niches (Soccer and Surfing) in the AdLibrarySpy index. Official FIFA Store gets more monthly visits than Wave Ki: about 377K vs 25K.
The facts we hold on both, side by side. Checked November 1, 2026.
In short
- Official FIFA Store gets more monthly visits than Wave Ki: about 377K vs 25K.
- Wave Ki's store is older: created Aug 2020, Official FIFA Store's in Sep 2021.
| Fact |  Official FIFA Store | Wave Ki |
|---|---|---|
| Monthly visits (SimilarWeb) | 377K (Sep 2026) | 25K (Aug 2026) |
| Store created | Sep 2021 | Aug 2020 |
| Based in | United States | United States |
| Niche | Soccer | Surfing |
| Payment options detected | Apple Pay, Shop Pay | Apple Pay, Google Pay, Shop Pay |
Questions shoppers ask
- What is the difference between Official FIFA Store and Wave Ki?
- Official FIFA Store gets more monthly visits than Wave Ki: about 377K vs 25K. Wave Ki's store is older: created Aug 2020, Official FIFA Store's in Sep 2021.
- Do Official FIFA Store and Wave Ki sell the same things?
- Both are listed in related niches: Official FIFA Store in Soccer, Wave Ki in Surfing.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Official FIFA Store legit? · Is Wave Ki legit?