Swolverine® vs Upgraded Formulas®
Swolverine® (swolverine.com) and Upgraded Formulas® (upgradedformulas.com) are both Vitamins & Supplements stores in the AdLibrarySpy index. Swolverine® gets more monthly visits than Upgraded Formulas®: about 449K vs 25K.
The facts we hold on both, side by side. Checked November 11, 2026.
In short
- Swolverine® gets more monthly visits than Upgraded Formulas®: about 449K vs 25K.
- Upgraded Formulas® runs more live Meta ads than Swolverine®: 61 vs 32.
- Swolverine® advertised on more days in the past 12 months: 29 vs 20.
- Swolverine®'s store is older: created Feb 2018, Upgraded Formulas®'s in May 2018.
| Fact |  Swolverine® |  Upgraded Formulas® |
|---|---|---|
| Monthly visits (SimilarWeb) | 449K (Oct 2026) | 25K (Oct 2026) |
| Live Meta ads | 32 | 61 |
| Store created | Feb 2018 | May 2018 |
| Based in | United States | United States |
| Niche | Vitamins & Supplements | Vitamins & Supplements |
| Payment options detected | Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay | Affirm, Afterpay, Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay |
Questions shoppers ask
- What is the difference between Swolverine® and Upgraded Formulas®?
- Swolverine® gets more monthly visits than Upgraded Formulas®: about 449K vs 25K. Upgraded Formulas® runs more live Meta ads than Swolverine®: 61 vs 32. Swolverine® advertised on more days in the past 12 months: 29 vs 20. Swolverine®'s store is older: created Feb 2018, Upgraded Formulas®'s in May 2018.
- Do Swolverine® and Upgraded Formulas® sell the same things?
- Both are in the Vitamins & Supplements niche.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Swolverine® legit? · Is Upgraded Formulas® legit?