Is The Formula legit?

Our check

The Formula runs 15 live Meta ads and gets about 13K visits a month (SimilarWeb, Sep 2026). The store was created in Nov 2024, 1 year ago, and is based in the United Kingdom.

Updated October 26, 2026. Checked October 31, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

The facts

Live Meta ads

15

Monthly visits

13K (SimilarWeb, Sep 2026)

Store created

Nov 2024

Based in

United Kingdom

Niche

Vitamins & Supplements

Payment options detected

Afterpay, Apple Pay, Google Pay, Klarna, Shop Pay

Questions shoppers ask

Is The Formula legit?

The Formula runs 15 live Meta ads and gets about 13K visits a month (SimilarWeb, Sep 2026). The store was created in Nov 2024, 1 year ago, and is based in the United Kingdom. These are measured facts, not a rating; check the flags on this page before you buy.

Where is The Formula based?

theformula.shop is registered as a store in the United Kingdom.

How much traffic does theformula.shop get?

theformula.shop had 12,642 visits in Sep 2026, as measured by SimilarWeb for this exact host. The Formula traffic and size

How much revenue does The Formula make?

The Formula does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 12,642 visits in Sep 2026 (SimilarWeb), 15 live Meta ads and 24 products. How big is The Formula?

What ads is The Formula running?

AdLibrarySpy recorded 15 live Meta ads (Facebook and Instagram) for theformula.shop.

Who are The Formula's competitors?

The Formula's closest competitors in the AdLibrarySpy index, by niche and traffic, are HYDRAVA ELECTROLYTES (gethydrava.com), Humantra (humantra.co.uk), Wild Nutrition (wildnutrition.com), Nature's Best (naturesbest.co.uk) and Applied Nutrition (appliednutrition.uk). Sites like The Formula