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Is The Frontier legit?

thefrontier.com.au

Our check

The Frontier gets about 19K visits a month (SimilarWeb, Aug 2026). The store was created in May 2017, 9 years ago, and is based in Australia.

Checked . Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

  • Open for 9 years: created May 2017.

The facts

Monthly visits
19K (SimilarWeb, Aug 2026)
Traffic vs month before
+21%
Store created
May 2017
Based in
Australia
Niche
Outdoors
Payment options detected
Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay

Questions shoppers ask

Is The Frontier legit?
The Frontier gets about 19K visits a month (SimilarWeb, Aug 2026). The store was created in May 2017, 9 years ago, and is based in Australia. These are measured facts, not a rating; check the flags on this page before you buy.
Where is The Frontier based?
thefrontier.com.au is registered as a store in Australia.
How much traffic does thefrontier.com.au get?
thefrontier.com.au had 19,454 visits in Aug 2026, as measured by SimilarWeb for this exact host. That is up 21% on the month before. The Frontier traffic and size
How much revenue does The Frontier make?
The Frontier does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 19,454 visits in Aug 2026 (SimilarWeb) and 1,541 products. How big is The Frontier?
Who are The Frontier's competitors?
The Frontier's closest competitors in the AdLibrarySpy index, by niche and traffic, are Comma Football (commafootball.com), Ozzi Gear (ozzigear.com), Roxy Australia (roxyaustralia.com.au), The Stable Door (thestabledoor.com.au) and SportsPower (sportspower.com.au). Sites like The Frontier

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