Is SPELL legit?

Our check

SPELL runs 26 live Meta ads and gets about 65K visits a month (SimilarWeb, Sep 2026). The store was created in Jul 2018, 8 years ago, and is based in the United States.

Updated November 1, 2026. Checked November 4, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 8 years: created Jul 2018.

The facts

Live Meta ads

26

Monthly visits

65K (SimilarWeb, Sep 2026)

Traffic vs month before

-20%

Store created

Jul 2018

Based in

United States

Niche

Apparel

Payment options detected

Afterpay, Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay

Questions shoppers ask

Is SPELL legit?

SPELL runs 26 live Meta ads and gets about 65K visits a month (SimilarWeb, Sep 2026). The store was created in Jul 2018, 8 years ago, and is based in the United States. These are measured facts, not a rating; check the flags on this page before you buy.

Where is SPELL based?

usa.spell.co is registered as a store in the United States.

How much traffic does usa.spell.co get?

usa.spell.co had 64,792 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 20% on the month before. SPELL traffic and size

How much revenue does SPELL make?

SPELL does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 64,792 visits in Sep 2026 (SimilarWeb), 26 live Meta ads and 516 products. How big is SPELL?

What ads is SPELL running?

AdLibrarySpy recorded 26 live Meta ads (Facebook and Instagram) for usa.spell.co. SPELL ads and commercials

Who are SPELL's competitors?

SPELL's closest competitors in the AdLibrarySpy index, by niche and traffic, are Smartwool® (smartwool.com), Aulumu (aulumu.com), JLUXLABEL (jluxlabel.com), RetroStage® (retro-stage.com) and xtratuf.com. Sites like SPELL