Is Walmart legit?

Our check

Walmart runs 12,131 live Meta ads and gets about 551M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in United States.

Checked October 15, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Dec 2016.
• Has run Meta ads for at least 4 years.
• Large audience: about 551M visits a month.

The facts

Oldest Meta ad on file

Mar 2022

Live Meta ads

12,131

Monthly visits

551M (SimilarWeb, Sep 2026)

Traffic vs month before

-5%

Store created

Dec 2016

Based in

United States

Niche

Mass Merchants & Department Stores

Payment options detected

Google Pay

Questions shoppers ask

Is Walmart legit?

Walmart runs 12,131 live Meta ads and gets about 551M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in United States. These are measured facts, not a rating; check the flags on this page before you buy.

Where is Walmart based?

walmart.com is registered as a store in United States.