Is whic legit?

Our check

whic gets about 160K visits a month (SimilarWeb, Sep 2026). The store was created in Oct 2017, 9 years ago, and is based in Germany.

Checked November 2, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Oct 2017.
• Large audience: about 160K visits a month.

The facts

Monthly visits

160K (SimilarWeb, Sep 2026)

Traffic vs month before

+16%

Store created

Oct 2017

Based in

Germany

Niche

Alcoholic Beverages

Payment options detected

Apple Pay

Questions shoppers ask

Is whic legit?

whic gets about 160K visits a month (SimilarWeb, Sep 2026). The store was created in Oct 2017, 9 years ago, and is based in Germany. These are measured facts, not a rating; check the flags on this page before you buy.

Where is whic based?

whic.de is registered as a store in Germany.

How much traffic does whic.de get?

whic.de had 160,487 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 16% on the month before. whic traffic and size

How much revenue does whic make?

whic does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 160,487 visits in Sep 2026 (SimilarWeb) and 328 products. How big is whic?

Who are whic's competitors?

whic's closest competitors in the AdLibrarySpy index, by niche and traffic, are Rum & Co (rumundco.de), Wein direkt ab Hof bei WirWinzer (wirwinzer.de), CONALCO® Spirituosen Online Shop für Spirituosen & Sirupe (conalco.de), TECHNIKdirekt (technikdirekt.de) and Weisshaus Shop (weisshaus.de). Sites like whic