Is wilko.com legit?

Our check

wilko.com runs 67 live Meta ads and gets about 2.7M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago.

Checked November 7, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Dec 2016.
• Large audience: about 2.7M visits a month.

The facts

Live Meta ads

67

Monthly visits

2.7M (SimilarWeb, Sep 2026)

Traffic vs month before

-14%

Store created

Dec 2016

Niche

Gardening & Landscaping

Payment options detected

Afterpay

Questions shoppers ask

Is wilko.com legit?

wilko.com runs 67 live Meta ads and gets about 2.7M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago. These are measured facts, not a rating; check the flags on this page before you buy.

How much traffic does wilko.com get?

wilko.com had 2,700,275 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 14% on the month before. wilko.com traffic and size

How much revenue does wilko.com make?

wilko.com does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 2,700,275 visits in Sep 2026 (SimilarWeb), 67 live Meta ads and 100,000 products. How big is wilko.com?

What ads is wilko.com running?

AdLibrarySpy recorded 67 live Meta ads (Facebook and Instagram) for wilko.com. wilko.com ads and commercials

Who are wilko.com's competitors?

wilko.com's closest competitors in the AdLibrarySpy index, by niche and traffic, are Wickes DIY & Trade Home Improvement Products and Inspiration (wickes.co.uk), Dreams (dreams.co.uk), Jewson Builders Merchants, Timber Merchants & Tool Hire (jewson.co.uk), Tefal UK : innovative leader in kitchen and home appliances (tefal.co.uk) and Euronics Site (euronics.co.uk). Sites like wilko.com