Optum
optum.comCreated Dec 2016 (9y 9m ago)United States Health › Medical Services
Monthly visits
6M-1%
SimilarWeb · Aug 2026
Live Meta ads
219
Traffic over time
02M4M6M8M
5.4M
6.1M
6M
JunJulAug
Measured by SimilarWeb for optum.com.
Visitor countries 96% 1.3% 0.7% 0.3% 0.2%
Live ads over time
0100200300
217
221
221
221
217
219
Sep 14Sep 18Sep 19Sep 20Sep 25Sep 26
Pixels 10
Adobe AnalyticsAdobe Tag ManagerBing AdsFacebook PixelGoogle Ads PixelGoogle AnalyticsGoogle Analytics 4Google Tag ManagerLinkedIn Insight TagThe Trade Desk
Apps & integrations 10
Adobe Experience ManagerCloudflareFastly CDNLegitScriptLivePersonMarketoOneTrust Cookie ConsentProofpoint Email SecuritySalesforceTrustArc
Optum at a glance
- How much traffic does optum.com get?
- optum.com had 6,037,515 visits in Aug 2026, as measured by SimilarWeb for this exact host. That is down 1% on the month before.
- Is Optum running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 219 live Meta ads for optum.com in the Meta Ad Library.
- When was Optum founded and where is it based?
- Optum was created in 2016 and is based in United States.
- Which tracking pixels does optum.com use?
- Adobe Analytics, Adobe Tag Manager, Bing Ads, Facebook Pixel, Google Ads Pixel and Google Analytics were found on its homepage.
- What stores are similar to Optum?
- 1-800 Contacts, Oura Ring. Smart Ring for Fitness, Stress, Sleep & Health., ZEELOOL: Stylish Glasses & Prescription Eyeglasses Online, Save up to 51% with Truemeds and شفاء لطلب كل احتياجاتك من الصيدلية أونلاين, in the same Medical Services niche at a similar traffic level.
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