Roku
roku.comCreated Dec 2016 (9y 10m ago)United States Consumer Electronics
Monthly visits
27M-4%
SimilarWeb · Aug 2026
Live Meta ads
251
Targeted countries 100%
Traffic over time
010M20M30M
28.3M
28.2M
27M
JunJulAug
Measured by SimilarWeb for roku.com.
Visitor countries 82.5% 2% 1.5% 1.4% 1.4%
Live ads over time
0100200300
176
170
175
202
251
247
247
Sep 14Sep 16Sep 18Sep 20Sep 22Sep 24Sep 25
Recent Meta ads30 indexed
Roku Advertising
Aug 12 → now🇺🇸
Roku Advertising
Jul 1 → now🇺🇸
Roku Advertising
Jul 1 → now🇺🇸
Roku Advertising
Jul 1 → now🇺🇸
Roku Advertising
Jul 1 → now🇺🇸
Roku Advertising
Jul 1 → now🇺🇸
Roku Advertising
Jul 1 → now🇺🇸
See all 30 ads from Roku
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Pixels 6
CriteoFacebook PixelGoogle AdsenseGoogle Ads PixelGoogle AnalyticsGoogle Tag Manager
Apps & integrations 10
BazaarvoiceCloudflareCloudflare CDNMailjetMicrosoft 365New RelicPriceSpiderreCAPTCHAYouTube PlayerZendesk
Roku at a glance
- How much traffic does roku.com get?
- roku.com had 26,979,146 visits in Aug 2026, as measured by SimilarWeb for this exact host. That is down 4% on the month before.
- Is Roku running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 251 live Meta ads for roku.com in the Meta Ad Library.
- When was Roku founded and where is it based?
- Roku was created in 2016 and is based in United States.
- Which tracking pixels does roku.com use?
- Criteo, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics and Google Tag Manager were found on its homepage.
- What stores are similar to Roku?
- Android, Cricket Wireless, Spectrum Internet, TV, Mobile & Home Phone, Starlink and Sony Group Portal, in the same Consumer Electronics niche at a similar traffic level.
Track roku.com
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