SumUp
sumup.comCreated Dec 2016 (9y 9m ago)United Kingdom Business & Industrial › Finance › Business Services › E-Commerce Services
Monthly visits
6.8M-10%
SimilarWeb · Aug 2026
Live Meta ads
28
Traffic over time
02M4M6M8M
7.2M
7.5M
6.8M
JunJulAug
Measured by SimilarWeb for sumup.com.
Visitor countries 21% 17.4% 16.4% 14% 4.1%
Live ads over time
0102030
23
23
23
28
28
Sep 18Sep 19Sep 20Sep 25Sep 26
Pixels 14
Bing AdsCriteoFacebook PixelGoogle AdsenseGoogle Ads PixelGoogle Tag ManagerLinkedIn Insight TagMicrosoft ClarityPinterest PixelReddit PixelSnap PixelThe Trade DeskTikTok PixelTwitter Pixel
Apps & integrations 14
Adyen Online PaymentsAppsFlyerBuilderCloudflareCloudflare CDNContentfulGoogle WorkspaceImpactNext.jsOneTrust Cookie ConsentOptimizelySalesforceSalesforce Live AgentSalesforce Service Cloud
SumUp at a glance
- How much traffic does sumup.com get?
- sumup.com had 6,784,825 visits in Aug 2026, as measured by SimilarWeb for this exact host. That is down 10% on the month before.
- Is SumUp running Facebook and Instagram ads?
- Yes. AdLibrarySpy recorded 28 live Meta ads for sumup.com in the Meta Ad Library.
- When was SumUp founded and where is it based?
- SumUp was created in 2016 and is based in United Kingdom.
- Which tracking pixels does sumup.com use?
- Bing Ads, Criteo, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
- What stores are similar to SumUp?
- Payoneer, Wayvia, Home, Toggl Track: Time Tracking Software for Any Workflow and APMEX, in the same E-Commerce Services niche at a similar traffic level.
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