How much traffic does wayfair.com get?

wayfair.com had 125,744,037 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 2% on the month before.

Is wayfair.com running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 1,119 live Meta ads for wayfair.com in the Meta Ad Library.

When was wayfair.com founded and where is it based?

wayfair.com was created in 2016 and is based in United States.

What stores are similar to wayfair.com?

Lowe’s Home Improvement, The Home Depot, Bed Bath & Beyond, Ace Hardware and Pottery Barn, in the same Home Furnishings niche at a similar traffic level.

wayfair.com

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Created Dec 2016 (9y 10m ago)United States Home & Garden › Home & Interior Decor › Home Furnishings

Monthly visits

125.7M-2%

SimilarWeb · Sep 2026

Live Meta ads

1,119

Targeted countries 100%

Traffic over time

050M100M150M

120.4M

128.1M

125.7M

JulAugSep

Measured by SimilarWeb for wayfair.com.

Visitor countries 97.5% 0.6% 0.3% 0.3% 0.2%

Live ads over time

05001K1.5K

1.1K

Oct 3Oct 5Oct 7Oct 9Oct 11Oct 13Oct 15

Recent Meta ads1,395 indexed

All Things Home Fashion

Heal Your Home With Medina

May 29 → Jun 4🇺🇸

Wayfair

May 29 → Jun 4🇺🇸

See all 1,395 ads from wayfair.com

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Apps & integrations 3

Cloudflare CDNMailchimpProofpoint Email Security

wayfair.com at a glance

How much traffic does wayfair.com get?: wayfair.com had 125,744,037 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 2% on the month before.
Is wayfair.com running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 1,119 live Meta ads for wayfair.com in the Meta Ad Library.
When was wayfair.com founded and where is it based?: wayfair.com was created in 2016 and is based in United States.
What stores are similar to wayfair.com?: Lowe’s Home Improvement, The Home Depot, Bed Bath & Beyond, Ace Hardware and Pottery Barn, in the same Home Furnishings niche at a similar traffic level.

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