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Created Sep 2016 (10y 1m ago)Netherlands Toys & Hobbies

Monthly visits

6.3K+17%
SimilarWeb · Aug 2026

Traffic over time

02K4K6K8K
5K
5.4K
6.3K
JunJulAug

Measured by SimilarWeb for waytoplay.toys.

Visitor countries 66.5% 31.2% 2.4%
Products
22

Pixels 4

Google AdsenseGoogle Ads PixelPinterest PixelTikTok Pixel

Apps & integrations 14

Apple PayArriveCloudflareCloudflare CDNGoogle PayGoogle WorkspaceKickflipKlarnaPayPal Express CheckoutSendinblueShipBobShop PayVimeoYouTube Player

Waytoplay at a glance

How much traffic does waytoplay.toys get?
waytoplay.toys had 6,323 visits in Aug 2026, as measured by SimilarWeb for this exact host. That is up 17% on the month before.
What platform is waytoplay.toys built on?
waytoplay.toys runs on Shopify. Apps detected on its homepage include Apple Pay, Arrive, Cloudflare, Cloudflare CDN and Google Pay.
When was Waytoplay founded and where is it based?
Waytoplay was created in 2016 and is based in Netherlands.
Which tracking pixels does waytoplay.toys use?
Google Adsense, Google Ads Pixel, Pinterest Pixel and TikTok Pixel were found on its homepage.
What stores are similar to Waytoplay?
Speelgoed Westland, Hobbyboutique Monique, Charlotte Kan PDF Sewing Patterns for women, Agletless and Kleine Eland, in the same Toys & Hobbies niche at a similar traffic level.
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