How much traffic does xxl.se get?

xxl.se had 2,328,068 visits in Aug 2026, as measured by SimilarWeb for this exact host. That is down 12% on the month before.

When was XXL founded and where is it based?

XXL was created in 2016 and is based in Sweden.

Google Tag Manager was found on its homepage.

Fjallraven Online Store, Vinted, INTERSPORT, Naturkompaniet and Ellos.se, in the same Sporting Goods niche at a similar traffic level.

Created Dec 2016 (9y 10m ago)Sweden Apparel › Sports › Athletic Apparel › Sporting Goods

2.3M-12%

SimilarWeb · Aug 2026

01M2M3M

2.6M

2.3M

JunJulAug

Measured by SimilarWeb for xxl.se.

Visitor countries 94.9% 0.5% 0.5% 0.4% 0.4%

Google Tag Manager

Cookieinformation.comFramerKlarnaMicrosoft 365Next.jsSanity.io

How much traffic does xxl.se get?: xxl.se had 2,328,068 visits in Aug 2026, as measured by SimilarWeb for this exact host. That is down 12% on the month before.
When was XXL founded and where is it based?: XXL was created in 2016 and is based in Sweden.
Which tracking pixels does xxl.se use?: Google Tag Manager was found on its homepage.
What stores are similar to XXL?: Fjallraven Online Store, Vinted, INTERSPORT, Naturkompaniet and Ellos.se, in the same Sporting Goods niche at a similar traffic level.

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