Comparison
AdLibrarySpy vs Panoramata
Panoramata is a paid tool that tracks competitors' marketing across emails, SMS, ads, landing pages and websites. AdLibrarySpy is free and pairs Meta ads with the store behind them. Here is the honest breakdown.
Our index today: 14.7 million shops across all platforms.
Feature by feature
| Feature | AdLibrarySpy | Panoramata |
|---|---|---|
| Price | Free. No card, no plans, no credits. | Paid from $99/month (Startup) or $990/year; Professional $179/month. |
| Free tier (no card) | Free. No card, no plans, no credits. | Sign up with no card, but access is limited until you upgrade. |
| Ad networks | Meta only (Facebook + Instagram). | Meta, TikTok, YouTube, LinkedIn, Pinterest and Google Display, plus emails and SMS. |
| Store traffic | SimilarWeb-measured visits for the exact store host. | Website traffic is listed among the data it tracks. |
| Products and catalog | Products and prices from each store’s public feed. | Catalog tracking: new products and price changes. |
| Brand tracking | Brandtracker with daily snapshots, no brand cap. | 20 competitors on Startup; unlimited from Professional. |
| Team seats | Unlimited teammates, free, with shared saved shops and ads. | 3 users on Startup, 10 on Professional, 20 on Advanced. |
| AI assistant access (MCP) | 12 MCP tools over OAuth or an API key, free. | MCP in every plan, metered by credits (300 on Startup). |
Panoramata details from its public pages as checked on 27 October 2026.
What Panoramata does that we don't
If any of these are essential to you, Panoramata may be the better fit:
- It tracks competitors' emails, SMS, flows and landing pages, not just ads.
- Ads from TikTok, YouTube, LinkedIn, Pinterest and Google Display alongside Meta.
Why teams pick AdLibrarySpy
- It costs nothing: no card, no trial clock, no credits that run out mid-research.
- Store intelligence built in: SimilarWeb-measured traffic, products, apps and pixels next to the ads.
- No lookup quotas, no cap on tracked brands, and unlimited free teammates.
- A free MCP server, so Claude and other AI assistants can search shops and ads for you — none of the paid tools offer that free.
Questions
- Is Panoramata free?
- Panoramata lets you sign up with no card, but access is limited until you pay; Startup is $99/month or $990/year. AdLibrarySpy is free for every feature.
- Panoramata vs AdLibrarySpy?
- Panoramata is a paid tracker for a set list of competitors across emails, SMS, ads and websites. AdLibrarySpy is free and focused on Meta ads plus the store behind them — measured traffic, products, apps and pixels — with no competitor cap.
Try it free
Sign up with just your email: we send a 6-digit code, no password. No card.
Panoramata is a trademark of its owner. AdLibrarySpy is not affiliated with Panoramata and is not endorsed by it. Panoramata details come from its public website as of 27 October 2026 and may have changed since.