How much traffic does asda.com get?

asda.com had 26,095,082 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 4% on the month before.

Is ASDA Groceries running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 203 live Meta ads for asda.com in the Meta Ad Library.

When was ASDA Groceries created, and where is it based?

ASDA Groceries was created in 2016 and is based in United Kingdom.

Which tracking pixels does asda.com use?

Adobe Tag Manager, Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to ASDA Groceries?

Tesco, Iceland Groceries, Waitrose & Partners, Morrisons and ALDI UK, in the same Food niche at a similar traffic level.

Store profile

What is ASDA Groceries (asda.com)?

Name: What is ASDA Groceries (asda.com)?
Creator: AdLibrarySpy

ASDA Groceries (asda.com) is a Food store, based in United Kingdom, created in December 2016. SimilarWeb measured 26,095,082 visits to asda.com in Sep 2026. That was down 4% on the month before. AdLibrarySpy has recorded 203 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Amplience, Apple Pay and Bazaarvoice and carries 91,585 products.

Live store facts · read November 7, 2026

See the full ASDA Groceries dossier

Traffic

SimilarWeb measured 26,095,082 monthly visits to the exact host asda.com in Sep 2026. That was down 4% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United Kingdom (93%), United States (2%) and Ireland (1%).

Advertising on Meta

203 live Meta ads were running for asda.com when the index last counted, and AdLibrarySpy holds 250 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).

Platform and tech stack

Its storefront lists 91,585 products.

Apps: Amplience, Apple Pay, Bazaarvoice, Cloudflare, Cloudflare CDN, Dynamic Yield, Google Pay and Ideal Postcodes
Tracking pixels: Adobe Tag Manager, Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, Reddit Pixel and TikTok Pixel

Company and trust

ASDA Groceries was created in December 2016 and is based in United Kingdom.

Similar stores

Stores in the same Food space at a comparable scale, by measured traffic:

Tesco (tesco.com) — 27,022,985 monthly visits
Iceland Groceries (iceland.co.uk) — 7,023,740 monthly visits
Waitrose & Partners (waitrose.com) — 6,045,005 monthly visits
Morrisons (groceries.morrisons.com) — 5,974,100 monthly visits
ALDI UK (aldi.co.uk) — 4,894,784 monthly visits
Jamie Oliver (jamieoliver.com) — 2,883,883 monthly visits

Questions

How much traffic does asda.com get?: asda.com had 26,095,082 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 4% on the month before.
Is ASDA Groceries running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 203 live Meta ads for asda.com in the Meta Ad Library.
When was ASDA Groceries created, and where is it based?: ASDA Groceries was created in 2016 and is based in United Kingdom.
Which tracking pixels does asda.com use?: Adobe Tag Manager, Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to ASDA Groceries?: Tesco, Iceland Groceries, Waitrose & Partners, Morrisons and ALDI UK, in the same Food niche at a similar traffic level.

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