How much traffic does bricklink.com get?

bricklink.com had 7,666,516 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 12% on the month before.

Is BrickLink running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 2 live Meta ads for bricklink.com in the Meta Ad Library.

When was BrickLink created, and where is it based?

BrickLink was created in 2016 and is based in United States.

Which tracking pixels does bricklink.com use?

Matomo Analytics was found on its homepage.

What stores are similar to BrickLink?

Art Supplies, Michaels, Michaels Locations in the United States, Entertainment Earth: Home of Action Figures: Toys, Collectibles & More and AMain Hobbies, in the same Building Toys niche at a similar traffic level.

Store profile

What is BrickLink (bricklink.com)?

Name: What is BrickLink (bricklink.com)?
Creator: AdLibrarySpy

BrickLink (bricklink.com) is a Building Toys store, based in United States, created in December 2016. SimilarWeb measured 7,666,516 visits to bricklink.com in Sep 2026. That was down 12% on the month before. AdLibrarySpy has recorded 2 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Cloudfront CDN and Microsoft 365 and carries 100,000 products.

Live store facts · read November 3, 2026

See the full BrickLink dossier

Traffic

SimilarWeb measured 7,666,516 monthly visits to the exact host bricklink.com in Sep 2026. That was down 12% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (39%), United Kingdom (8%) and Germany (6%).

Advertising on Meta

2 live Meta ads were running for bricklink.com when the index last counted, and AdLibrarySpy holds 100 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 100,000 products.

Apps: Cloudfront CDN and Microsoft 365
Tracking pixels: Matomo Analytics

Company and trust

BrickLink was created in December 2016 and is based in United States.

It holds a 1.9-star rating across 102 reviews.

Similar stores

Stores in the same Building Toys space at a comparable scale, by measured traffic:

Art Supplies (dickblick.com) — 3,373,011 monthly visits
Michaels (canada.michaels.com) — 2,553,521 monthly visits
Michaels Locations in the United States (locations.michaels.com) — 1,944,505 monthly visits
Entertainment Earth: Home of Action Figures: Toys, Collectibles & More (entertainmentearth.com) — 1,888,750 monthly visits
AMain Hobbies (amainhobbies.com) — 1,737,886 monthly visits
Michaels (michaels.com) — 36,232,568 monthly visits

Questions

How much traffic does bricklink.com get?: bricklink.com had 7,666,516 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 12% on the month before.
Is BrickLink running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 2 live Meta ads for bricklink.com in the Meta Ad Library.
When was BrickLink created, and where is it based?: BrickLink was created in 2016 and is based in United States.
Which tracking pixels does bricklink.com use?: Matomo Analytics was found on its homepage.
What stores are similar to BrickLink?: Art Supplies, Michaels, Michaels Locations in the United States, Entertainment Earth: Home of Action Figures: Toys, Collectibles & More and AMain Hobbies, in the same Building Toys niche at a similar traffic level.

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