How much traffic does michaels.com get?

michaels.com had 36,232,568 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 11% on the month before.

Is Michaels running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 164 live Meta ads for michaels.com in the Meta Ad Library.

When was Michaels created, and where is it based?

Michaels was created in 2016 and is based in United States.

Which tracking pixels does michaels.com use?

Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to Michaels?

BrickLink, Art Supplies, Michaels, Michaels Locations in the United States and Entertainment Earth: Home of Action Figures: Toys, Collectibles & More, in the same Arts & Crafts niche at a similar traffic level.

Store profile

What is Michaels (michaels.com)?

Name: What is Michaels (michaels.com)?
Creator: AdLibrarySpy

Michaels (michaels.com) is a Arts & Crafts store, based in United States, created in December 2016. SimilarWeb measured 36,232,568 visits to michaels.com in Sep 2026. That was up 11% on the month before. AdLibrarySpy has recorded 164 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Bazaarvoice, OneTrust Cookie Consent and Optimizely and carries 100,000 products.

Live store facts · read November 4, 2026

See the full Michaels dossier

Traffic

SimilarWeb measured 36,232,568 monthly visits to the exact host michaels.com in Sep 2026. That was up 11% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (88%), Canada (10%) and United Kingdom (0%).

Advertising on Meta

164 live Meta ads were running for michaels.com when the index last counted, and AdLibrarySpy holds 576 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 100,000 products.

Apps: Bazaarvoice, OneTrust Cookie Consent, Optimizely, Proofpoint Email Security, Securiti and Snowplow
Tracking pixels: Google Adsense, Google Ads Pixel and Google Tag Manager

Company and trust

Michaels was created in December 2016 and is based in United States.

Similar stores

Stores in the same Arts & Crafts space at a comparable scale, by measured traffic:

BrickLink (bricklink.com) — 7,666,516 monthly visits
Art Supplies (dickblick.com) — 3,373,011 monthly visits
Michaels (canada.michaels.com) — 2,553,521 monthly visits
Michaels Locations in the United States (locations.michaels.com) — 1,944,505 monthly visits
Entertainment Earth: Home of Action Figures: Toys, Collectibles & More (entertainmentearth.com) — 1,888,750 monthly visits
AMain Hobbies (amainhobbies.com) — 1,737,886 monthly visits

Questions

How much traffic does michaels.com get?: michaels.com had 36,232,568 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 11% on the month before.
Is Michaels running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 164 live Meta ads for michaels.com in the Meta Ad Library.
When was Michaels created, and where is it based?: Michaels was created in 2016 and is based in United States.
Which tracking pixels does michaels.com use?: Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to Michaels?: BrickLink, Art Supplies, Michaels, Michaels Locations in the United States and Entertainment Earth: Home of Action Figures: Toys, Collectibles & More, in the same Arts & Crafts niche at a similar traffic level.

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