How much traffic does dmm.com get?

dmm.com had 115,837,069 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 2% on the month before.

Is DMM.com running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 1 live Meta ads for dmm.com in the Meta Ad Library.

When was DMM.com created, and where is it based?

DMM.com was created in 2016 and is based in Japan.

Which tracking pixels does dmm.com use?

Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to DMM.com?

Nintendo, Official EA Site, Casino Plus Restriction Page, PlayStation® Official Site: Consoles, Games, Accessories & More and XBOX Official Site: Play Games Anywhere, in the same Games niche at a similar traffic level.

Store profile

What is DMM.com (dmm.com)?

Name: What is DMM.com (dmm.com)?
Creator: AdLibrarySpy

DMM.com (dmm.com) is a Games store, based in Japan, created in December 2016. SimilarWeb measured 115,837,069 visits to dmm.com in Sep 2026. That was up 2% on the month before. AdLibrarySpy has recorded 1 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs ABTasty, Google Optimize and Google Workspace and carries 100,000 products.

Live store facts · read November 4, 2026

See the full DMM.com dossier

Traffic

SimilarWeb measured 115,837,069 monthly visits to the exact host dmm.com in Sep 2026. That was up 2% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Japan (97%), China (1%) and United States (1%).

Advertising on Meta

1 live Meta ads were running for dmm.com when the index last counted, and AdLibrarySpy holds 30 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 100,000 products.

Apps: ABTasty, Google Optimize, Google Workspace, Salesforce, Stripe and Zendesk
Tracking pixels: Google Adsense, Google Ads Pixel and Google Tag Manager

Company and trust

DMM.com was created in December 2016 and is based in Japan.

Similar stores

Stores in the same Games space at a comparable scale, by measured traffic:

Nintendo (nintendo.com) — 80,349,682 monthly visits
Official EA Site (ea.com) — 70,034,381 monthly visits
Casino Plus Restriction Page (casinoplus.com.ph) — 200,066,614 monthly visits
PlayStation® Official Site: Consoles, Games, Accessories & More (playstation.com) — 61,082,281 monthly visits
XBOX Official Site: Play Games Anywhere (xbox.com) — 54,509,239 monthly visits
Welcome to Steam (store.steampowered.com) — 266,630,829 monthly visits

Questions

How much traffic does dmm.com get?: dmm.com had 115,837,069 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 2% on the month before.
Is DMM.com running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 1 live Meta ads for dmm.com in the Meta Ad Library.
When was DMM.com created, and where is it based?: DMM.com was created in 2016 and is based in Japan.
Which tracking pixels does dmm.com use?: Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to DMM.com?: Nintendo, Official EA Site, Casino Plus Restriction Page, PlayStation® Official Site: Consoles, Games, Accessories & More and XBOX Official Site: Play Games Anywhere, in the same Games niche at a similar traffic level.

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