How much traffic does oakley.com get?

oakley.com had 6,520,054 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 11% on the month before.

Is Oakley running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 18 live Meta ads for oakley.com in the Meta Ad Library.

When was Oakley created, and where is it based?

Oakley was created in 2020 and is based in United States.

What stores are similar to Oakley?

Banana Republic, Vans®. Off the Wall Since '66., Lands' End: Quality Clothing, Swimwear, Outerwear and Footwear, The North Face® Outdoor Clothing & Gear and Spirithalloween.com, in the same Eyewear niche at a similar traffic level.

Store profile

What is Oakley (oakley.com)?

Name: What is Oakley (oakley.com)?
Creator: AdLibrarySpy

Oakley (oakley.com) is a Eyewear store, based in United States, created in July 2020. SimilarWeb measured 6,520,054 visits to oakley.com in Sep 2026. That was down 11% on the month before. AdLibrarySpy has recorded 18 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Microsoft 365 and carries 22,332 products.

Live store facts · read November 5, 2026

See the full Oakley dossier

Traffic

SimilarWeb measured 6,520,054 monthly visits to the exact host oakley.com in Sep 2026. That was down 11% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (41%), Brazil (7%) and Canada (6%).

Advertising on Meta

18 live Meta ads were running for oakley.com when the index last counted, and AdLibrarySpy holds 202 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 22,332 products.

Apps: Microsoft 365

Company and trust

Oakley was created in July 2020 and is based in United States.

Similar stores

Stores in the same Eyewear space at a comparable scale, by measured traffic:

Banana Republic (bananarepublic.gap.com) — 11,091,313 monthly visits
Vans®. Off the Wall Since '66. (vans.com) — 12,181,957 monthly visits
Lands' End: Quality Clothing, Swimwear, Outerwear and Footwear (landsend.com) — 12,623,425 monthly visits
The North Face® Outdoor Clothing & Gear (thenorthface.com) — 13,155,286 monthly visits
Spirithalloween.com (spirithalloween.com) — 13,389,326 monthly visits
SCHEELS (scheels.com) — 13,915,546 monthly visits

Questions

How much traffic does oakley.com get?: oakley.com had 6,520,054 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 11% on the month before.
Is Oakley running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 18 live Meta ads for oakley.com in the Meta Ad Library.
When was Oakley created, and where is it based?: Oakley was created in 2020 and is based in United States.
What stores are similar to Oakley?: Banana Republic, Vans®. Off the Wall Since '66., Lands' End: Quality Clothing, Swimwear, Outerwear and Footwear, The North Face® Outdoor Clothing & Gear and Spirithalloween.com, in the same Eyewear niche at a similar traffic level.

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