What is Optum (optum.com)?

Traffic

SimilarWeb measured 5,926,336 monthly visits to the exact host optum.com in Sep 2026. That was down 2% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (96%), Philippines (1%) and India (1%).

Advertising on Meta

892 live Meta ads were running for optum.com when the index last counted, and AdLibrarySpy holds 129 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 37,572 products.

• Apps: Adobe Experience Manager, Fastly CDN, LegitScript, LivePerson, Marketo, OneTrust Cookie Consent, Proofpoint Email Security and Salesforce
• Tracking pixels: Adobe Analytics, Adobe Tag Manager, Bing Ads, Facebook Pixel, Google Ads Pixel, Google Analytics, Google Analytics 4 and Google Tag Manager

Company and trust

Optum was created in December 2016 and is based in United States.

Questions

How much traffic does optum.com get?

optum.com had 5,926,336 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 2% on the month before.

Is Optum running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 892 live Meta ads for optum.com in the Meta Ad Library.

When was Optum created, and where is it based?

Optum was created in 2016 and is based in United States.

Which tracking pixels does optum.com use?

Adobe Analytics, Adobe Tag Manager, Bing Ads, Facebook Pixel, Google Ads Pixel and Google Analytics were found on its homepage.

Related

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