How much traffic does otto.de get?

otto.de had 57,091,552 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 1% on the month before.

Is OTTO running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 99 live Meta ads for otto.de in the Meta Ad Library.

When was OTTO created, and where is it based?

OTTO was created in 2016 and is based in Germany.

What stores are similar to OTTO?

OBI Baumarkt & Onlineshop, XXXLutz, home24, toom Baumarkt: Onlineshop & in deiner Nähe and Mein schöner Garten: Pflanzen, Garten & Gartentipps, in the same Home & Garden niche at a similar traffic level.

Store profile

What is OTTO (otto.de)?

Name: What is OTTO (otto.de)?
Creator: AdLibrarySpy

OTTO (otto.de) is a Home & Garden store, based in Germany, created in December 2016. SimilarWeb measured 57,091,552 visits to otto.de in Sep 2026. That was up 1% on the month before. AdLibrarySpy has recorded 99 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Cloudfront CDN and Microsoft 365 and carries 34,819 products.

Live store facts · read November 5, 2026

See the full OTTO dossier

Traffic

SimilarWeb measured 57,091,552 monthly visits to the exact host otto.de in Sep 2026. That was up 1% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Germany (95%), Austria (1%) and Switzerland (1%).

Advertising on Meta

99 live Meta ads were running for otto.de when the index last counted, and AdLibrarySpy holds 98 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 34,819 products.

Apps: Cloudfront CDN and Microsoft 365

Company and trust

OTTO was created in December 2016 and is based in Germany.

Similar stores

Stores in the same Home & Garden space at a comparable scale, by measured traffic:

OBI Baumarkt & Onlineshop (obi.de) — 11,092,028 monthly visits
XXXLutz (xxxlutz.de) — 9,223,117 monthly visits
home24 (home24.de) — 7,505,490 monthly visits
toom Baumarkt: Onlineshop & in deiner Nähe (toom.de) — 5,188,136 monthly visits
Mein schöner Garten: Pflanzen, Garten & Gartentipps (mein-schoener-garten.de) — 5,132,112 monthly visits
BAUR Online Shop (baur.de) — 3,478,274 monthly visits

Questions

How much traffic does otto.de get?: otto.de had 57,091,552 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 1% on the month before.
Is OTTO running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 99 live Meta ads for otto.de in the Meta Ad Library.
When was OTTO created, and where is it based?: OTTO was created in 2016 and is based in Germany.
What stores are similar to OTTO?: OBI Baumarkt & Onlineshop, XXXLutz, home24, toom Baumarkt: Onlineshop & in deiner Nähe and Mein schöner Garten: Pflanzen, Garten & Gartentipps, in the same Home & Garden niche at a similar traffic level.

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