How much traffic does roku.com get?

roku.com had 27,894,148 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 3% on the month before.

Is Roku running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 369 live Meta ads for roku.com in the Meta Ad Library.

When was Roku created, and where is it based?

Roku was created in 2016 and is based in United States.

Which tracking pixels does roku.com use?

Criteo, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics and Google Tag Manager were found on its homepage.

What stores are similar to Roku?

Android, Cricket Wireless, Sony Group Portal, Spectrum Internet, TV, Mobile & Home Phone and LG Electronics & Home Appliances, in the same Consumer Electronics niche at a similar traffic level.

Store profile

What is Roku (roku.com)?

Name: What is Roku (roku.com)?
Creator: AdLibrarySpy

Roku (roku.com) is a Consumer Electronics store, based in United States, created in December 2016. SimilarWeb measured 27,894,148 visits to roku.com in Sep 2026. That was up 3% on the month before. AdLibrarySpy has recorded 369 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Bazaarvoice, Cloudflare and Cloudflare CDN and carries 249 products.

Live store facts · read November 2, 2026

See the full Roku dossier

Traffic

SimilarWeb measured 27,894,148 monthly visits to the exact host roku.com in Sep 2026. That was up 3% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (85%), Canada (2%) and Mexico (1%).

Advertising on Meta

369 live Meta ads were running for roku.com when the index last counted, and AdLibrarySpy holds 289 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 249 products.

Apps: Bazaarvoice, Cloudflare, Cloudflare CDN, Mailjet, Microsoft 365, New Relic, PriceSpider and reCAPTCHA
Tracking pixels: Criteo, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics and Google Tag Manager

Company and trust

Roku was created in December 2016 and is based in United States.

Similar stores

Stores in the same Consumer Electronics space at a comparable scale, by measured traffic:

Android (android.com) — 27,284,730 monthly visits
Cricket Wireless (cricketwireless.com) — 23,786,902 monthly visits
Sony Group Portal (sony.com) — 33,782,428 monthly visits
Spectrum Internet, TV, Mobile & Home Phone (spectrum.com) — 20,211,436 monthly visits
LG Electronics & Home Appliances (lg.com) — 41,563,259 monthly visits
Starlink (starlink.com) — 41,680,348 monthly visits

Questions

How much traffic does roku.com get?: roku.com had 27,894,148 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 3% on the month before.
Is Roku running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 369 live Meta ads for roku.com in the Meta Ad Library.
When was Roku created, and where is it based?: Roku was created in 2016 and is based in United States.
Which tracking pixels does roku.com use?: Criteo, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Analytics and Google Tag Manager were found on its homepage.
What stores are similar to Roku?: Android, Cricket Wireless, Sony Group Portal, Spectrum Internet, TV, Mobile & Home Phone and LG Electronics & Home Appliances, in the same Consumer Electronics niche at a similar traffic level.

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