Follow me on X. @sangngqang

Store profile

What is Rusty Australia (rusty.com.au)?

Rusty Australia (rusty.com.au) is a Swimming store on Shopify, based in Australia, created in December 2016. SimilarWeb measured 182,458 visits to rusty.com.au in Sep 2026. That was down 16% on the month before. AdLibrarySpy has recorded 69 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Apple Pay and Arrive and carries 609 products.

Live store facts · read November 8, 2026

See the full Rusty Australia dossier

Traffic

SimilarWeb measured 182,458 monthly visits to the exact host rusty.com.au in Sep 2026. That was down 16% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Australia (80%), New Zealand (12%) and United Kingdom (2%).

Advertising on Meta

69 live Meta ads were running for rusty.com.au when the index last counted, and AdLibrarySpy holds 69 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).

Platform and tech stack

rusty.com.au is built on Shopify.

Its storefront lists 609 products and an average price around A$85.39.

  • Apps: Afterpay, Apple Pay, Arrive, Cloudflare, Cloudflare CDN, Google Pay, Klaviyo and Klaviyo Customer Hub
  • Tracking pixels: Google Adsense, Google Ads Pixel, Microsoft Clarity, Pinterest Pixel and TikTok Pixel

Company and trust

Rusty Australia was created in December 2016 and is based in Australia.

Similar stores

Stores in the same Swimming space at a comparable scale, by measured traffic:

  • Cue (cue.com) — 782,391 monthly visits
  • Vine Apparel (vineapparel.com) — 789,793 monthly visits
  • General Pants Co. (generalpants.com) — 855,561 monthly visits
  • Ringers Western (ringerswestern.com) — 888,329 monthly visits
  • UP THERE (uptherestore.com) — 919,432 monthly visits
  • VRG GRL (vrggrl.com) — 940,211 monthly visits

Questions

How much traffic does rusty.com.au get?
rusty.com.au had 182,458 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 16% on the month before.
Is Rusty Australia running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 69 live Meta ads for rusty.com.au in the Meta Ad Library.
What platform is rusty.com.au built on?
rusty.com.au runs on Shopify. Apps detected on its homepage include Afterpay, Apple Pay, Arrive, Cloudflare and Cloudflare CDN.
When was Rusty Australia created, and where is it based?
Rusty Australia was created in 2016 and is based in Australia.
Which tracking pixels does rusty.com.au use?
Google Adsense, Google Ads Pixel, Microsoft Clarity, Pinterest Pixel and TikTok Pixel were found on its homepage.
What stores are similar to Rusty Australia?
Cue, Vine Apparel, General Pants Co., Ringers Western and UP THERE, in the same Swimming niche at a similar traffic level.
Track rusty.com.au

Get a snapshot feed of its new ads, catalogue changes and traffic, save it to your workspace, and compare it with competitors — free, no card.

Start tracking free