How much traffic does sumup.com get?

sumup.com had 6,876,757 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 1% on the month before.

Is SumUp running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 34 live Meta ads for sumup.com in the Meta Ad Library.

When was SumUp created, and where is it based?

SumUp was created in 2016 and is based in United Kingdom.

Which tracking pixels does sumup.com use?

Bing Ads, Criteo, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to SumUp?

TrueLayer, Paddle, bullionbypost.co.uk, BullionVault and Shop Seeds & Plants Online, in the same E-Commerce Services niche at a similar traffic level.

Store profile

What is SumUp (sumup.com)?

Name: What is SumUp (sumup.com)?
Creator: AdLibrarySpy

SumUp (sumup.com) is a E-Commerce Services store, based in United Kingdom, created in December 2016. SimilarWeb measured 6,876,757 visits to sumup.com in Sep 2026. That was up 1% on the month before. AdLibrarySpy has recorded 34 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Adyen Online Payments, AppsFlyer and Builder and carries 27 products.

Live store facts · read October 31, 2026

See the full SumUp dossier

Traffic

SimilarWeb measured 6,876,757 monthly visits to the exact host sumup.com in Sep 2026. That was up 1% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from Italy (24%), France (17%) and United Kingdom (15%).

Advertising on Meta

34 live Meta ads were running for sumup.com when the index last counted, and AdLibrarySpy holds 300 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 27 products.

Apps: Adyen Online Payments, AppsFlyer, Builder, Cloudflare, Cloudflare CDN, Contentful, Google Workspace and Impact
Tracking pixels: Bing Ads, Criteo, Facebook Pixel, Google Adsense, Google Ads Pixel, Google Tag Manager, LinkedIn Insight Tag and Microsoft Clarity

Company and trust

SumUp was created in December 2016 and is based in United Kingdom.

Similar stores

Stores in the same E-Commerce Services space at a comparable scale, by measured traffic:

TrueLayer (truelayer.com) — 11,547,286 monthly visits
Paddle (paddle.com) — 2,698,788 monthly visits
bullionbypost.co.uk (bullionbypost.co.uk) — 2,358,836 monthly visits
BullionVault (bullionvault.com) — 1,526,754 monthly visits
Shop Seeds & Plants Online (thompson-morgan.com) — 1,374,481 monthly visits
Travis Perkins (travisperkins.co.uk) — 1,299,863 monthly visits

Questions

How much traffic does sumup.com get?: sumup.com had 6,876,757 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 1% on the month before.
Is SumUp running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 34 live Meta ads for sumup.com in the Meta Ad Library.
When was SumUp created, and where is it based?: SumUp was created in 2016 and is based in United Kingdom.
Which tracking pixels does sumup.com use?: Bing Ads, Criteo, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to SumUp?: TrueLayer, Paddle, bullionbypost.co.uk, BullionVault and Shop Seeds & Plants Online, in the same E-Commerce Services niche at a similar traffic level.

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