How much traffic does ulta.com get?

ulta.com had 59,747,407 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 4% on the month before.

Is Ulta Beauty running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 1,548 live Meta ads for ulta.com in the Meta Ad Library.

When was Ulta Beauty created, and where is it based?

Ulta Beauty was created in 2016 and is based in Spain.

Which tracking pixels does ulta.com use?

Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to Ulta Beauty?

Sephora, Scentbird, Joss & Main, Musely and Skinnytaste, in the same Make-Up & Cosmetics niche at a similar traffic level.

Store profile

What is Ulta Beauty (ulta.com)?

Name: What is Ulta Beauty (ulta.com)?
Creator: AdLibrarySpy

Ulta Beauty (ulta.com) is a Make-Up & Cosmetics store, based in Spain, created in December 2016. SimilarWeb measured 59,747,407 visits to ulta.com in Sep 2026. That was up 4% on the month before. AdLibrarySpy has recorded 1,548 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Amplience and DoorDash and carries 13,293 products.

Live store facts · read November 5, 2026

See the full Ulta Beauty dossier

Traffic

SimilarWeb measured 59,747,407 monthly visits to the exact host ulta.com in Sep 2026. That was up 4% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (97%), Canada (1%) and Mexico (0%).

Advertising on Meta

1,548 live Meta ads were running for ulta.com when the index last counted, and AdLibrarySpy holds 3,361 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 13,293 products.

Apps: Afterpay, Amplience, DoorDash, Framer, Gladly, Medallia, Medallia DXA and OneTrust Cookie Consent
Tracking pixels: Google Adsense, Google Ads Pixel and Google Tag Manager

Company and trust

Ulta Beauty was created in December 2016 and is based in Spain.

Similar stores

Stores in the same Make-Up & Cosmetics space at a comparable scale, by measured traffic:

Sephora (sephora.com) — 64,560,913 monthly visits
Scentbird (scentbird.com) — 8,448,033 monthly visits
Joss & Main (jossandmain.com) — 3,889,448 monthly visits
Musely (musely.com) — 3,771,928 monthly visits
Skinnytaste (skinnytaste.com) — 3,474,540 monthly visits
TrainingPeaks (trainingpeaks.com) — 3,389,502 monthly visits

Questions

How much traffic does ulta.com get?: ulta.com had 59,747,407 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 4% on the month before.
Is Ulta Beauty running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 1,548 live Meta ads for ulta.com in the Meta Ad Library.
When was Ulta Beauty created, and where is it based?: Ulta Beauty was created in 2016 and is based in Spain.
Which tracking pixels does ulta.com use?: Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to Ulta Beauty?: Sephora, Scentbird, Joss & Main, Musely and Skinnytaste, in the same Make-Up & Cosmetics niche at a similar traffic level.

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