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Store profile

What is SHEIN USA (us.shein.com)?

SHEIN USA (us.shein.com) is a Women's Clothing store, based in United States, created in December 2016. SimilarWeb measured 30,387,776 visits to us.shein.com in Sep 2026. That was down 9% on the month before. AdLibrarySpy has recorded 97 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Apple Pay and Cloudflare and carries 9,965 products.

Live store facts · read November 10, 2026

See the full SHEIN USA dossier

Traffic

SimilarWeb measured 30,387,776 monthly visits to the exact host us.shein.com in Sep 2026. That was down 9% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (77%), Brazil (3%) and Saudi Arabia (2%).

Advertising on Meta

97 live Meta ads were running for us.shein.com when the index last counted, and AdLibrarySpy holds 140 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram).

Platform and tech stack

Its storefront lists 9,965 products.

  • Apps: Afterpay, Apple Pay, Cloudflare, Emarsys, Facebook SDK and Klarna

Company and trust

SHEIN USA was created in December 2016 and is based in United States.

Similar stores

Stores in the same Women's Clothing space at a comparable scale, by measured traffic:

  • FARFETCH (farfetch.com) — 30,145,839 monthly visits
  • Men’s & Women’s Jeans, Clothes & Accessories (ae.com) — 31,160,648 monthly visits
  • StockX: Sneakers, Streetwear, Trading Cards, Handbags, Watches (stockx.com) — 26,999,881 monthly visits
  • Client Challenge (hollisterco.com) — 26,357,813 monthly visits
  • ThredUp (thredup.com) — 26,234,377 monthly visits
  • Zappos.com (zappos.com) — 25,675,422 monthly visits

Questions

How much traffic does us.shein.com get?
us.shein.com had 30,387,776 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 9% on the month before.
Is SHEIN USA running Facebook and Instagram ads?
Yes. AdLibrarySpy recorded 97 live Meta ads for us.shein.com in the Meta Ad Library.
When was SHEIN USA created, and where is it based?
SHEIN USA was created in 2016 and is based in United States.
What stores are similar to SHEIN USA?
FARFETCH, Men’s & Women’s Jeans, Clothes & Accessories, StockX: Sneakers, Streetwear, Trading Cards, Handbags, Watches, Client Challenge and ThredUp, in the same Women's Clothing niche at a similar traffic level.
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