How much traffic does zappos.com get?

zappos.com had 25,675,422 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 4% on the month before.

Is Zappos.com running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 59 live Meta ads for zappos.com in the Meta Ad Library.

When was Zappos.com created, and where is it based?

Zappos.com was created in 2016 and is based in United States.

Which tracking pixels does zappos.com use?

Amplitude, Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.

What stores are similar to Zappos.com?

ThredUp, Client Challenge, Urban Outfitters: Men’s & Women’s Clothing, Homeware & Decor, StockX: Sneakers, Streetwear, Trading Cards, Handbags, Watches and Client Challenge, in the same Footwear niche at a similar traffic level.

Store profile

What is Zappos.com (zappos.com)?

Name: What is Zappos.com (zappos.com)?
Creator: AdLibrarySpy

Zappos.com (zappos.com) is a Footwear store, based in United States, created in December 2016. SimilarWeb measured 25,675,422 visits to zappos.com in Sep 2026. That was down 4% on the month before. AdLibrarySpy has recorded 59 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Afterpay, Apple Pay and Next.js and carries 190 products.

Live store facts · read November 2, 2026

See the full Zappos.com dossier

Traffic

SimilarWeb measured 25,675,422 monthly visits to the exact host zappos.com in Sep 2026. That was down 4% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (96%), Canada (0%) and China (0%).

Advertising on Meta

59 live Meta ads were running for zappos.com when the index last counted, and AdLibrarySpy holds 175 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 190 products.

Apps: Afterpay, Apple Pay, Next.js, TrustArc and YouTube Player
Tracking pixels: Amplitude, Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager

Company and trust

Zappos.com was created in December 2016 and is based in United States.

Similar stores

Stores in the same Footwear space at a comparable scale, by measured traffic:

ThredUp (thredup.com) — 26,234,377 monthly visits
Client Challenge (hollisterco.com) — 26,357,813 monthly visits
Urban Outfitters: Men’s & Women’s Clothing, Homeware & Decor (urbanoutfitters.com) — 24,567,434 monthly visits
StockX: Sneakers, Streetwear, Trading Cards, Handbags, Watches (stockx.com) — 26,999,881 monthly visits
Client Challenge (abercrombie.com) — 23,457,548 monthly visits
The RealReal (therealreal.com) — 22,362,420 monthly visits

Questions

How much traffic does zappos.com get?: zappos.com had 25,675,422 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 4% on the month before.
Is Zappos.com running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 59 live Meta ads for zappos.com in the Meta Ad Library.
When was Zappos.com created, and where is it based?: Zappos.com was created in 2016 and is based in United States.
Which tracking pixels does zappos.com use?: Amplitude, Bing Ads, Facebook Pixel, Google Adsense, Google Ads Pixel and Google Tag Manager were found on its homepage.
What stores are similar to Zappos.com?: ThredUp, Client Challenge, Urban Outfitters: Men’s & Women’s Clothing, Homeware & Decor, StockX: Sneakers, Streetwear, Trading Cards, Handbags, Watches and Client Challenge, in the same Footwear niche at a similar traffic level.

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