How much traffic does wayfair.com get?

wayfair.com had 125,744,037 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 2% on the month before.

Is wayfair.com running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 1,439 live Meta ads for wayfair.com in the Meta Ad Library.

When was wayfair.com created, and where is it based?

wayfair.com was created in 2016 and is based in United States.

Which tracking pixels does wayfair.com use?

AppLovin AXON Pixel, Bing Ads, Facebook Pixel, Google Analytics, Google Tag Manager and LinkedIn Insight Tag were found on its homepage.

What stores are similar to wayfair.com?

Lowe’s Home Improvement, The Home Depot, Bed Bath & Beyond, Ace Hardware and Pottery Barn, in the same Home Furnishings niche at a similar traffic level.

Store profile

What is wayfair.com (wayfair.com)?

Name: What is wayfair.com (wayfair.com)?
Creator: AdLibrarySpy

wayfair.com (wayfair.com) is a Home Furnishings store, based in United States, created in December 2016. SimilarWeb measured 125,744,037 visits to wayfair.com in Sep 2026. That was down 2% on the month before. AdLibrarySpy has recorded 1,439 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Affirm, Afterpay and Attentive and carries 292 products.

Live store facts · read November 4, 2026

See the full wayfair.com dossier

Traffic

SimilarWeb measured 125,744,037 monthly visits to the exact host wayfair.com in Sep 2026. That was down 2% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (98%), Canada (1%) and United Kingdom (0%).

Advertising on Meta

1,439 live Meta ads were running for wayfair.com when the index last counted, and AdLibrarySpy holds 2,235 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

Its storefront lists 292 products.

Apps: Affirm, Afterpay, Attentive, Cloudflare, Cloudflare CDN, Forter, Klarna and Mailchimp
Tracking pixels: AppLovin AXON Pixel, Bing Ads, Facebook Pixel, Google Analytics, Google Tag Manager, LinkedIn Insight Tag, OpenAI Tracking Pixel and Reddit Pixel

Company and trust

wayfair.com was created in December 2016 and is based in United States.

Similar stores

Stores in the same Home Furnishings space at a comparable scale, by measured traffic:

Lowe’s Home Improvement (lowes.com) — 129,263,325 monthly visits
The Home Depot (homedepot.com) — 201,080,320 monthly visits
Bed Bath & Beyond (bedbathandbeyond.com) — 27,508,578 monthly visits
Ace Hardware (acehardware.com) — 22,847,363 monthly visits
Pottery Barn (potterybarn.com) — 16,454,998 monthly visits
Nespresso USA (nespresso.com) — 16,449,537 monthly visits

Questions

How much traffic does wayfair.com get?: wayfair.com had 125,744,037 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 2% on the month before.
Is wayfair.com running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 1,439 live Meta ads for wayfair.com in the Meta Ad Library.
When was wayfair.com created, and where is it based?: wayfair.com was created in 2016 and is based in United States.
Which tracking pixels does wayfair.com use?: AppLovin AXON Pixel, Bing Ads, Facebook Pixel, Google Analytics, Google Tag Manager and LinkedIn Insight Tag were found on its homepage.
What stores are similar to wayfair.com?: Lowe’s Home Improvement, The Home Depot, Bed Bath & Beyond, Ace Hardware and Pottery Barn, in the same Home Furnishings niche at a similar traffic level.

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