How much traffic does wilson.com get?

wilson.com had 2,549,741 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 6% on the month before.

Is Wilson Sporting Goods running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 300 live Meta ads for wilson.com in the Meta Ad Library.

What platform is wilson.com built on?

wilson.com runs on Shopify. Apps detected on its homepage include Adyen Online Payments, Afterpay, Algolia, Apple Pay and Arrive.

When was Wilson Sporting Goods created, and where is it based?

Wilson Sporting Goods was created in 2016 and is based in United States.

What stores are similar to Wilson Sporting Goods?

Mountain Bike, Ski & Snowboard, COROS, Peloton: Innovative exercise equipment and personalized workout plans, Zwift and Lectric eBikes®, in the same Sporting Goods niche at a similar traffic level.

Store profile

What is Wilson Sporting Goods (wilson.com)?

Name: What is Wilson Sporting Goods (wilson.com)?
Creator: AdLibrarySpy

Wilson Sporting Goods (wilson.com) is a Sporting Goods store on Shopify, based in United States, created in December 2016. SimilarWeb measured 2,549,741 visits to wilson.com in Sep 2026. That was down 6% on the month before. AdLibrarySpy has recorded 300 live Meta ads for it in the Facebook and Instagram Ad Library. Its storefront runs Adyen Online Payments, Afterpay and Algolia and carries 1,831 products.

Live store facts · read November 1, 2026

See the full Wilson Sporting Goods dossier

Traffic

SimilarWeb measured 2,549,741 monthly visits to the exact host wilson.com in Sep 2026. That was down 6% on the month before. AdLibrarySpy shows SimilarWeb's measurement of this host rather than an index estimate of the parent domain.

Its measured visitors come mostly from United States (57%), Australia (4%) and South Korea (4%).

Advertising on Meta

300 live Meta ads were running for wilson.com when the index last counted, and AdLibrarySpy holds 528 of its ad creatives in total, live and past. These come from the public Meta Ad Library (Facebook and Instagram); TikTok and Google ads are not covered.

Platform and tech stack

wilson.com is built on Shopify.

Its storefront lists 1,831 products.

Apps: Adyen Online Payments, Afterpay, Algolia, Apple Pay, Arrive, Bazaarvoice, Cloudflare and Cloudflare CDN

Company and trust

Wilson Sporting Goods was created in December 2016 and is based in United States.

Similar stores

Stores in the same Sporting Goods space at a comparable scale, by measured traffic:

Mountain Bike, Ski & Snowboard (evo.com) — 2,313,941 monthly visits
COROS (coros.com) — 2,949,604 monthly visits
Peloton: Innovative exercise equipment and personalized workout plans (onepeloton.com) — 3,415,085 monthly visits
Zwift (zwift.com) — 1,865,763 monthly visits
Lectric eBikes® (lectricebikes.com) — 1,859,855 monthly visits
KUIU (kuiu.com) — 1,752,206 monthly visits

Questions

How much traffic does wilson.com get?: wilson.com had 2,549,741 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 6% on the month before.
Is Wilson Sporting Goods running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 300 live Meta ads for wilson.com in the Meta Ad Library.
What platform is wilson.com built on?: wilson.com runs on Shopify. Apps detected on its homepage include Adyen Online Payments, Afterpay, Algolia, Apple Pay and Arrive.
When was Wilson Sporting Goods created, and where is it based?: Wilson Sporting Goods was created in 2016 and is based in United States.
What stores are similar to Wilson Sporting Goods?: Mountain Bike, Ski & Snowboard, COROS, Peloton: Innovative exercise equipment and personalized workout plans, Zwift and Lectric eBikes®, in the same Sporting Goods niche at a similar traffic level.

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