Academy Sports + Outdoors vs SCHEELS
The facts we hold on both, side by side. Checked October 17, 2026.
In short
- Academy Sports + Outdoors gets more monthly visits than SCHEELS: about 15M vs 14M.
- Academy Sports + Outdoors runs more live Meta ads than SCHEELS: 1,235 vs 221.
- SCHEELS advertised on more days in the past 12 months: 22 vs 21.
| Fact |  Academy Sports + Outdoors |  SCHEELS |
|---|---|---|
| Monthly visits (SimilarWeb) | 15M (Sep 2026) | 14M (Sep 2026) |
| Live Meta ads | 1,235 | 221 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | United States | United States |
| Niche | Sporting Goods | Athletic Apparel |
| Payment options detected | Google Pay, Klarna, PayPal, PayPal Checkout, PayPal Express Checkout | Adyen Online Payments, Sezzle |
Questions shoppers ask
- What is the difference between Academy Sports + Outdoors and SCHEELS?
- Academy Sports + Outdoors gets more monthly visits than SCHEELS: about 15M vs 14M. Academy Sports + Outdoors runs more live Meta ads than SCHEELS: 1,235 vs 221. SCHEELS advertised on more days in the past 12 months: 22 vs 21.
- Do Academy Sports + Outdoors and SCHEELS sell the same things?
- Both are listed in related niches: Academy Sports + Outdoors in Sporting Goods, SCHEELS in Athletic Apparel.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Academy Sports + Outdoors legit? · Is SCHEELS legit?