Boots UK vs Ulta Beauty
The facts we hold on both, side by side. Checked October 26, 2026.
In short
- Ulta Beauty gets more monthly visits than Boots UK: about 60M vs 26M.
- Ulta Beauty runs more live Meta ads than Boots UK: 1,577 vs 140.
- Boots UK advertised on more days in the past 12 months: 30 vs 22.
| Fact | Boots UK |  Ulta Beauty |
|---|---|---|
| Monthly visits (SimilarWeb) | 26M (Sep 2026) | 60M (Sep 2026) |
| Live Meta ads | 140 | 1,577 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | United Kingdom | Spain |
| Niche | Face & Body Care | Make-Up & Cosmetics |
Questions shoppers ask
- What is the difference between Boots UK and Ulta Beauty?
- Ulta Beauty gets more monthly visits than Boots UK: about 60M vs 26M. Ulta Beauty runs more live Meta ads than Boots UK: 1,577 vs 140. Boots UK advertised on more days in the past 12 months: 30 vs 22.
- Do Boots UK and Ulta Beauty sell the same things?
- Both are listed in related niches: Boots UK in Face & Body Care, Ulta Beauty in Make-Up & Cosmetics.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Boots UK legit? · Is Ulta Beauty legit?