Is Ulta Beauty legit?
ulta.comOur check
Ulta Beauty runs 1,358 live Meta ads and gets about 60M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Spain.
Checked . Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.
Good signs and warning signs
- Open for 9 years: created Dec 2016.
- Large audience: about 60M visits a month.
The facts
- Oldest Meta ad on file
- Jun 2025
- Live Meta ads
- 1,358
- Monthly visits
- 60M (SimilarWeb, Sep 2026)
- Traffic vs month before
- +4%
- Store created
- Dec 2016
- Based in
- Spain
- Niche
- Make-Up & Cosmetics
- Payment options detected
- Afterpay
Questions shoppers ask
- Is Ulta Beauty legit?
- Ulta Beauty runs 1,358 live Meta ads and gets about 60M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Spain. These are measured facts, not a rating; check the flags on this page before you buy.
- Where is Ulta Beauty based?
- ulta.com is registered as a store in Spain.
See every ad Ulta Beauty runs
Its full Meta ad history, the products it pushes and where it advertises — free, no card.
