Discover IPSY vs Ulta Beauty
The facts we hold on both, side by side. Checked October 18, 2026.
In short
- Ulta Beauty gets more monthly visits than Discover IPSY: about 60M vs 7.6M.
- Ulta Beauty runs more live Meta ads than Discover IPSY: 1,369 vs 196.
- Ulta Beauty advertised on more days in the past 12 months: 20 vs 19.
| Fact |  Discover IPSY |  Ulta Beauty |
|---|---|---|
| Monthly visits (SimilarWeb) | 7.6M (Sep 2026) | 60M (Sep 2026) |
| Live Meta ads | 196 | 1,369 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | United States | Spain |
| Niche | Make-Up & Cosmetics | Make-Up & Cosmetics |
Questions shoppers ask
- What is the difference between Discover IPSY and Ulta Beauty?
- Ulta Beauty gets more monthly visits than Discover IPSY: about 60M vs 7.6M. Ulta Beauty runs more live Meta ads than Discover IPSY: 1,369 vs 196. Ulta Beauty advertised on more days in the past 12 months: 20 vs 19.
- Do Discover IPSY and Ulta Beauty sell the same things?
- Both are in the Make-Up & Cosmetics niche.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Discover IPSY legit? · Is Ulta Beauty legit?