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Musely vs Ulta Beauty

The facts we hold on both, side by side. Checked October 25, 2026.

In short

  • Ulta Beauty gets more monthly visits than Musely: about 60M vs 3.8M.
  • Ulta Beauty runs more live Meta ads than Musely: 1,369 vs 235.
  • Musely advertised on more days in the past 12 months: 27 vs 21.
  • Ulta Beauty's store is older: created Dec 2016, Musely's in Apr 2017.
FactMusely logoMuselyUlta Beauty logoUlta Beauty
Monthly visits (SimilarWeb)3.8M (Sep 2026)60M (Sep 2026)
Live Meta ads2351,369
Store createdApr 2017Dec 2016
Based inUnited StatesSpain
NicheSkin & Nail CareMake-Up & Cosmetics

Questions shoppers ask

What is the difference between Musely and Ulta Beauty?
Ulta Beauty gets more monthly visits than Musely: about 60M vs 3.8M. Ulta Beauty runs more live Meta ads than Musely: 1,369 vs 235. Musely advertised on more days in the past 12 months: 27 vs 21. Ulta Beauty's store is older: created Dec 2016, Musely's in Apr 2017.
Do Musely and Ulta Beauty sell the same things?
Both are listed in related niches: Musely in Skin & Nail Care, Ulta Beauty in Make-Up & Cosmetics.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Musely legit? · Is Ulta Beauty legit?