Columbia Sportswear vs Reformation
The facts we hold on both, side by side. Checked October 14, 2026.
In short
- Reformation gets more monthly visits than Columbia Sportswear: about 7.7M vs 5.6M.
- Columbia Sportswear runs more live Meta ads than Reformation: 491 vs 296.
- Columbia Sportswear advertised on more days in the past 12 months: 18 vs 14.
- Reformation's store is older: created Dec 2016, Columbia Sportswear's in Sep 2017.
| Fact |  Columbia Sportswear |  Reformation |
|---|---|---|
| Monthly visits (SimilarWeb) | 5.6M (Sep 2026) | 7.7M (Sep 2026) |
| Live Meta ads | 491 | 296 |
| Store created | Sep 2017 | Dec 2016 |
| Based in | United States | United States |
| Niche | Athletic Apparel | Women's Clothing |
| Payment options detected | Adyen Online Payments, Afterpay, Apple Pay, Braintree, Klarna | Afterpay, Apple Pay, Klarna, PayPal Checkout, Stripe |
Questions shoppers ask
- What is the difference between Columbia Sportswear and Reformation?
- Reformation gets more monthly visits than Columbia Sportswear: about 7.7M vs 5.6M. Columbia Sportswear runs more live Meta ads than Reformation: 491 vs 296. Columbia Sportswear advertised on more days in the past 12 months: 18 vs 14. Reformation's store is older: created Dec 2016, Columbia Sportswear's in Sep 2017.
- Do Columbia Sportswear and Reformation sell the same things?
- Both are listed in related niches: Columbia Sportswear in Athletic Apparel, Reformation in Women's Clothing.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Columbia Sportswear legit? · Is Reformation legit?