Where is Reformation based?

thereformation.com is registered as a store in United States.

Is Reformation legit?

Tell me when this store changesAds, traffic & products

Our check

Reformation runs 296 live Meta ads and gets about 7.7M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in United States.

Checked October 15, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

Open for 9 years: created Dec 2016.
Large audience: about 7.7M visits a month.

The facts

Live Meta ads: 296
Monthly visits: 7.7M (SimilarWeb, Sep 2026)
Traffic vs month before: -28%
Store created: Dec 2016
Based in: United States
Niche: Women's Clothing
Payment options detected: Afterpay, Apple Pay, Klarna, PayPal Checkout, Stripe

Questions shoppers ask

Is Reformation legit?: Reformation runs 296 live Meta ads and gets about 7.7M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in United States. These are measured facts, not a rating; check the flags on this page before you buy.
Where is Reformation based?: thereformation.com is registered as a store in United States.

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