Reformation vs UGG® Official
The facts we hold on both, side by side. Checked October 16, 2026.
In short
- UGG® Official gets more monthly visits than Reformation: about 12M vs 7.7M.
- Reformation runs more live Meta ads than UGG® Official: 284 vs 163.
- UGG® Official advertised on more days in the past 12 months: 19 vs 16.
- Reformation's store is older: created Dec 2016, UGG® Official's in Sep 2017.
| Fact |  Reformation |  UGG® Official |
|---|---|---|
| Monthly visits (SimilarWeb) | 7.7M (Sep 2026) | 12M (Sep 2026) |
| Live Meta ads | 284 | 163 |
| Store created | Dec 2016 | Sep 2017 |
| Based in | United States | United States |
| Niche | Women's Clothing | Footwear |
| Payment options detected | Afterpay, Apple Pay, Klarna, PayPal Checkout, Stripe | Adyen Online Payments, Afterpay, Apple Pay, Google Pay, Klarna, PayPal Express Checkout |
Questions shoppers ask
- What is the difference between Reformation and UGG® Official?
- UGG® Official gets more monthly visits than Reformation: about 12M vs 7.7M. Reformation runs more live Meta ads than UGG® Official: 284 vs 163. UGG® Official advertised on more days in the past 12 months: 19 vs 16. Reformation's store is older: created Dec 2016, UGG® Official's in Sep 2017.
- Do Reformation and UGG® Official sell the same things?
- Both are listed in related niches: Reformation in Women's Clothing, UGG® Official in Footwear.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Reformation legit? · Is UGG® Official legit?