DICK'S Sporting Goods vs SCHEELS
DICK'S Sporting Goods (dickssportinggoods.com) and SCHEELS (scheels.com) are stores in related niches (Sporting Goods and Athletic Apparel) in the AdLibrarySpy index. DICK'S Sporting Goods gets more monthly visits than SCHEELS: about 52M vs 14M.
The facts we hold on both, side by side. Checked November 3, 2026.
In short
- DICK'S Sporting Goods gets more monthly visits than SCHEELS: about 52M vs 14M.
- DICK'S Sporting Goods runs more live Meta ads than SCHEELS: 562 vs 266.
- SCHEELS advertised on more days in the past 12 months: 32 vs 31.
- SCHEELS has the higher Trustpilot score: 2.5 vs 1.6.
| Fact |  SCHEELS | |
|---|---|---|
| Monthly visits (SimilarWeb) | 52M (Sep 2026) | 14M (Sep 2026) |
| Live Meta ads | 562 | 266 |
| Trustpilot | 1.6 / 5 (736 reviews) | 2.5 / 5 (568 reviews) |
| Store created | Dec 2016 | Dec 2016 |
| Based in | United States | United States |
| Niche | Sporting Goods | Athletic Apparel |
| Payment options detected | Afterpay | Adyen Online Payments, Sezzle |
Questions shoppers ask
- What is the difference between DICK'S Sporting Goods and SCHEELS?
- DICK'S Sporting Goods gets more monthly visits than SCHEELS: about 52M vs 14M. DICK'S Sporting Goods runs more live Meta ads than SCHEELS: 562 vs 266. SCHEELS advertised on more days in the past 12 months: 32 vs 31. SCHEELS has the higher Trustpilot score: 2.5 vs 1.6.
- Do DICK'S Sporting Goods and SCHEELS sell the same things?
- Both are listed in related niches: DICK'S Sporting Goods in Sporting Goods, SCHEELS in Athletic Apparel.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is DICK'S Sporting Goods legit? · Is SCHEELS legit?