Esselunga vs Willys
Esselunga (esselunga.it) and Willys (willys.se) are stores in related niches (Food and Food & Drink) in the AdLibrarySpy index. Esselunga gets more monthly visits than Willys: about 4.9M vs 3.5M.
The facts we hold on both, side by side. Checked November 5, 2026.
In short
- Esselunga gets more monthly visits than Willys: about 4.9M vs 3.5M.
- Willys runs more live Meta ads than Esselunga: 11 vs 3.
| Fact |  Esselunga |  Willys |
|---|---|---|
| Monthly visits (SimilarWeb) | 4.9M (Sep 2026) | 3.5M (Sep 2026) |
| Live Meta ads | 3 | 11 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | Italy | Sweden |
| Niche | Food | Food & Drink |
Questions shoppers ask
- What is the difference between Esselunga and Willys?
- Esselunga gets more monthly visits than Willys: about 4.9M vs 3.5M. Willys runs more live Meta ads than Esselunga: 11 vs 3.
- Do Esselunga and Willys sell the same things?
- Both are listed in related niches: Esselunga in Food, Willys in Food & Drink.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Esselunga legit? · Is Willys legit?