Is Willys legit?
willys.seOur check
Willys runs 11 live Meta ads and gets about 3.5M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Sweden.
Checked . Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.
Good signs and warning signs
- Open for 9 years: created Dec 2016.
- Large audience: about 3.5M visits a month.
The facts
- Live Meta ads
- 11
- Monthly visits
- 3.5M (SimilarWeb, Sep 2026)
- Traffic vs month before
- -17%
- Store created
- Dec 2016
- Based in
- Sweden
- Niche
- Food & Drink
Questions shoppers ask
- Is Willys legit?
- Willys runs 11 live Meta ads and gets about 3.5M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Sweden. These are measured facts, not a rating; check the flags on this page before you buy.
- Where is Willys based?
- willys.se is registered as a store in Sweden.
- How much traffic does willys.se get?
- willys.se had 3,494,018 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 17% on the month before. Willys traffic and size
- How much revenue does Willys make?
- Willys does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 3,494,018 visits in Sep 2026 (SimilarWeb), 11 live Meta ads and 100,000 products. How big is Willys?
- What ads is Willys running?
- AdLibrarySpy recorded 11 live Meta ads (Facebook and Instagram) for willys.se. Willys ads and commercials
- Who are Willys's competitors?
- Willys's closest competitors in the AdLibrarySpy index, by niche and traffic, are ICA (ica.se), Från en matälskare till en annan (hemkop.se), Matsmart: Köp billig mat online (matsmart.se), Mathem (mathem.se) and foodora (foodora.se). Sites like Willys
See every ad Willys runs
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