Is ICA legit?
ica.seOur check
ICA runs 208 live Meta ads and gets about 15M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Sweden.
Checked . Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.
Good signs and warning signs
- Open for 9 years: created Dec 2016.
- Large audience: about 15M visits a month.
The facts
- Oldest Meta ad on file
- Aug 2025
- Live Meta ads
- 208
- Monthly visits
- 15M (SimilarWeb, Sep 2026)
- Traffic vs month before
- -10%
- Store created
- Dec 2016
- Based in
- Sweden
- Niche
- Food
Questions shoppers ask
- Is ICA legit?
- ICA runs 208 live Meta ads and gets about 15M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Sweden. These are measured facts, not a rating; check the flags on this page before you buy.
- Where is ICA based?
- ica.se is registered as a store in Sweden.
- How much traffic does ica.se get?
- ica.se had 15,398,523 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 10% on the month before. ICA traffic and size
- How much revenue does ICA make?
- ICA does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 15,398,523 visits in Sep 2026 (SimilarWeb), 208 live Meta ads and 2 products. How big is ICA?
- What ads is ICA running?
- AdLibrarySpy recorded 208 live Meta ads (Facebook and Instagram) for ica.se. ICA ads and commercials
- Who are ICA's competitors?
- ICA's closest competitors in the AdLibrarySpy index, by niche and traffic, are Lidl US (lidl.com), meijer.com, Willys (willys.se), Från en matälskare till en annan (hemkop.se) and Matsmart: Köp billig mat online (matsmart.se). Sites like ICA
See every ad ICA runs
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