Express vs Lulus
The facts we hold on both, side by side. Checked October 25, 2026.
In short
- Lulus gets more monthly visits than Express: about 9.6M vs 6.7M.
- Express runs more live Meta ads than Lulus: 1,885 vs 603.
- Express's store is older: created Dec 2016, Lulus's in Jan 2018.
| Fact |  Express |  Lulus |
|---|---|---|
| Monthly visits (SimilarWeb) | 6.7M (Sep 2026) | 9.6M (Sep 2026) |
| Live Meta ads | 1,885 | 603 |
| Store created | Dec 2016 | Jan 2018 |
| Niche | Apparel | Women's Clothing |
| Payment options detected | Klarna | Afterpay |
Questions shoppers ask
- What is the difference between Express and Lulus?
- Lulus gets more monthly visits than Express: about 9.6M vs 6.7M. Express runs more live Meta ads than Lulus: 1,885 vs 603. Express's store is older: created Dec 2016, Lulus's in Jan 2018.
- Do Express and Lulus sell the same things?
- Both are listed in related niches: Express in Apparel, Lulus in Women's Clothing.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Express legit? · Is Lulus legit?