Is Lulus legit?

Our check

Lulus runs 693 live Meta ads, gets about 8.8M visits a month (SimilarWeb, Aug 2026), and is rated 4.4 from 11,543 Trustpilot reviews. The store was created in Jan 2018, 8 years ago, and is based in United States.

Checked October 6, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 8 years: created Jan 2018.
• Well rated: 4.4 from 11,543 Trustpilot reviews.
• Large audience: about 8.8M visits a month.

The facts

Live Meta ads

693

Monthly visits

8.8M (SimilarWeb, Aug 2026)

Traffic vs month before

+2%

Store created

Jan 2018

Trustpilot

4.4 / 5 from 11,543 reviews

Based in

United States

Niche

Women's Clothing

Payment options detected

Afterpay

Questions shoppers ask

Is Lulus legit?

Lulus runs 693 live Meta ads, gets about 8.8M visits a month (SimilarWeb, Aug 2026), and is rated 4.4 from 11,543 Trustpilot reviews. The store was created in Jan 2018, 8 years ago, and is based in United States. These are measured facts, not a rating; check the flags on this page before you buy.

What do customers say about Lulus?

Lulus is rated 4.4 out of 5 from 11,543 reviews on Trustpilot.

Where is Lulus based?

lulus.com is registered as a store in United States.