Fabletics vs SCHEELS
Fabletics (fabletics.com) and SCHEELS (scheels.com) are stores in related niches (Women's Clothing and Athletic Apparel) in the AdLibrarySpy index. SCHEELS gets more monthly visits than Fabletics: about 14M vs 12M.
The facts we hold on both, side by side. Checked October 30, 2026.
In short
- SCHEELS gets more monthly visits than Fabletics: about 14M vs 12M.
- Fabletics runs more live Meta ads than SCHEELS: 375 vs 169.
- Fabletics advertised on more days in the past 12 months: 34 vs 28.
- SCHEELS's store is older: created Dec 2016, Fabletics's in Jan 2020.
| Fact |  Fabletics |  SCHEELS |
|---|---|---|
| Monthly visits (SimilarWeb) | 12M (Sep 2026) | 14M (Sep 2026) |
| Live Meta ads | 375 | 169 |
| Store created | Jan 2020 | Dec 2016 |
| Based in | United Kingdom | United States |
| Niche | Women's Clothing | Athletic Apparel |
| Payment options detected | Afterpay, Klarna | Adyen Online Payments, Sezzle |
Questions shoppers ask
- What is the difference between Fabletics and SCHEELS?
- SCHEELS gets more monthly visits than Fabletics: about 14M vs 12M. Fabletics runs more live Meta ads than SCHEELS: 375 vs 169. Fabletics advertised on more days in the past 12 months: 34 vs 28. SCHEELS's store is older: created Dec 2016, Fabletics's in Jan 2020.
- Do Fabletics and SCHEELS sell the same things?
- Both are listed in related niches: Fabletics in Women's Clothing, SCHEELS in Athletic Apparel.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Fabletics legit? · Is SCHEELS legit?