Is HEMA.nl legit?

Our check

HEMA.nl runs 40 live Meta ads, gets about 12M visits a month (SimilarWeb, Oct 2026), and is rated 1.7 from 2,663 Trustpilot reviews. The store was created in Jan 2017, 9 years ago, and is based in the Netherlands.

Checked November 11, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Questions shoppers ask

Is HEMA.nl legit?

HEMA.nl runs 40 live Meta ads, gets about 12M visits a month (SimilarWeb, Oct 2026), and is rated 1.7 from 2,663 Trustpilot reviews. The store was created in Jan 2017, 9 years ago, and is based in the Netherlands. These are measured facts, not a rating; check the flags on this page before you buy.

What do customers say about HEMA.nl?

HEMA.nl is rated 1.7 out of 5 from 2,663 reviews on Trustpilot.

Where is HEMA.nl based?

hema.nl is registered as a store in the Netherlands.

How much traffic does hema.nl get?

hema.nl had 11,818,880 visits in Oct 2026, as measured by SimilarWeb for this exact host. That is up 19% on the month before. HEMA.nl traffic and size

How much revenue does HEMA.nl make?

HEMA.nl does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 11,818,880 visits in Oct 2026 (SimilarWeb), 40 live Meta ads and 4,014 products. How big is HEMA.nl?

What ads is HEMA.nl running?

AdLibrarySpy recorded 40 live Meta ads (Facebook and Instagram) for hema.nl. HEMA.nl ads and commercials

Who are HEMA.nl's competitors?

HEMA.nl's closest competitors in the AdLibrarySpy index, by niche and traffic, are loft.com, Patagonia Outdoor Clothing & Gear (patagonia.com), BIRKENSTOCK United States (birkenstock.com), Tommy Hilfiger USA (usa.tommy.com) and Omoda (omoda.nl). Sites like HEMA.nl