HEMA.nl vs UGG® Official
HEMA.nl (hema.nl) and UGG® Official (ugg.com) are stores in related niches (Apparel and Footwear) in the AdLibrarySpy index. UGG® Official gets more monthly visits than HEMA.nl: about 15M vs 12M.
The facts we hold on both, side by side. Checked November 13, 2026.
In short
- UGG® Official gets more monthly visits than HEMA.nl: about 15M vs 12M.
- UGG® Official runs more live Meta ads than HEMA.nl: 1,086 vs 40.
- UGG® Official has the higher Trustpilot score: 3.6 vs 1.7.
- HEMA.nl's store is older: created Jan 2017, UGG® Official's in Sep 2017.
| Fact |  HEMA.nl |  UGG® Official |
|---|---|---|
| Monthly visits (SimilarWeb) | 12M (Oct 2026) | 15M (Oct 2026) |
| Live Meta ads | 40 | 1,086 |
| Trustpilot | 1.7 / 5 (2,663 reviews) | 3.6 / 5 (15,726 reviews) |
| Store created | Jan 2017 | Sep 2017 |
| Based in | Netherlands | United States |
| Niche | Apparel | Footwear |
| Payment options detected | Adyen Online Payments | Adyen Online Payments, Afterpay, Apple Pay, Google Pay, Klarna, PayPal Express Checkout |
Questions shoppers ask
- What is the difference between HEMA.nl and UGG® Official?
- UGG® Official gets more monthly visits than HEMA.nl: about 15M vs 12M. UGG® Official runs more live Meta ads than HEMA.nl: 1,086 vs 40. UGG® Official has the higher Trustpilot score: 3.6 vs 1.7. HEMA.nl's store is older: created Jan 2017, UGG® Official's in Sep 2017.
- Do HEMA.nl and UGG® Official sell the same things?
- Both are listed in related niches: HEMA.nl in Apparel, UGG® Official in Footwear.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is HEMA.nl legit? · Is UGG® Official legit?