Nykaa vs Sephora
The facts we hold on both, side by side. Checked October 15, 2026.
In short
- Sephora gets more monthly visits than Nykaa: about 65M vs 22M.
- Nykaa runs more live Meta ads than Sephora: 3,112 vs 2,738.
| Fact |  Nykaa |  Sephora |
|---|---|---|
| Monthly visits (SimilarWeb) | 22M (Sep 2026) | 65M (Sep 2026) |
| Live Meta ads | 3,112 | 2,738 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | India | United States |
| Niche | Make-Up & Cosmetics | Make-Up & Cosmetics |
Questions shoppers ask
- What is the difference between Nykaa and Sephora?
- Sephora gets more monthly visits than Nykaa: about 65M vs 22M. Nykaa runs more live Meta ads than Sephora: 3,112 vs 2,738.
- Do Nykaa and Sephora sell the same things?
- Both are in the Make-Up & Cosmetics niche.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Nykaa legit? · Is Sephora legit?