Is Nykaa legit?

Our check

Nykaa runs 3,112 live Meta ads and gets about 22M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in India.

Checked October 15, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Dec 2016.
• Large audience: about 22M visits a month.

The facts

Oldest Meta ad on file

Jul 2025

Live Meta ads

3,112

Monthly visits

22M (SimilarWeb, Sep 2026)

Traffic vs month before

-12%

Store created

Dec 2016

Based in

India

Niche

Make-Up & Cosmetics

Questions shoppers ask

Is Nykaa legit?

Nykaa runs 3,112 live Meta ads and gets about 22M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in India. These are measured facts, not a rating; check the flags on this page before you buy.

Where is Nykaa based?

nykaa.com is registered as a store in India.