How much traffic does nykaa.com get?

nykaa.com had 22,155,885 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 12% on the month before.

Is Nykaa running Facebook and Instagram ads?

Yes. AdLibrarySpy recorded 3,112 live Meta ads for nykaa.com in the Meta Ad Library.

When was Nykaa founded and where is it based?

Nykaa was created in 2016 and is based in India.

Which tracking pixels does nykaa.com use?

Bing Ads, Google Tag Manager, Microsoft Clarity, Mixpanel and Pinterest Pixel were found on its homepage.

What stores are similar to Nykaa?

Tira: Shop Makeup, Skin, Hair & Beauty Products Online, Clinikally, Man Matters: Hair Loss, Beard, Skin & Men's Health, O Boticário and Boots UK, in the same Make-Up & Cosmetics niche at a similar traffic level.

Nykaa

nykaa.com

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Created Dec 2016 (9y 10m ago)India Beauty & Fitness › Face & Body Care › Make-Up & Cosmetics

Monthly visits

22.2M-12%

SimilarWeb · Sep 2026

Live Meta ads

3,112

Targeted countries 100%

Traffic over time

010M20M30M

20.8M

28M

25.1M

22.2M

JunJulAugSep

Measured by SimilarWeb for nykaa.com.

Visitor countries 89.8% 1.5% 0.7% 0.6% 0.6%

Recent Meta ads3,406 indexed

See all 3,406 ads from Nykaa

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Pixels 5

Bing AdsGoogle Tag ManagerMicrosoft ClarityMixpanelPinterest Pixel

Apps & integrations 8

AppsFlyerCleverTapContentsquareNetcore CloudProofpoint Email SecurityreCAPTCHAYouTube PlayerZendesk

Nykaa at a glance

How much traffic does nykaa.com get?: nykaa.com had 22,155,885 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 12% on the month before.
Is Nykaa running Facebook and Instagram ads?: Yes. AdLibrarySpy recorded 3,112 live Meta ads for nykaa.com in the Meta Ad Library.
When was Nykaa founded and where is it based?: Nykaa was created in 2016 and is based in India.
Which tracking pixels does nykaa.com use?: Bing Ads, Google Tag Manager, Microsoft Clarity, Mixpanel and Pinterest Pixel were found on its homepage.
What stores are similar to Nykaa?: Tira: Shop Makeup, Skin, Hair & Beauty Products Online, Clinikally, Man Matters: Hair Loss, Beard, Skin & Men's Health, O Boticário and Boots UK, in the same Make-Up & Cosmetics niche at a similar traffic level.

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